Pro Detailing Academy

Free guides to grow your detailing business

Practical articles on marketing, pricing, selling and running a detailing business, written for detailers who want more booked jobs.

Browse by topic

Starting out, or looking to grow? Pick the topic that fits where your business is today.

Start a Detailing Business

Thinking of starting out? What to get right the first time.

Selling Your Services

How to price, promote and pitch your services so you book more details.

Marketing Your Business

Which marketing tactics are worth your time, from Google to referrals.

Running Your Business

Customers, routines, systems and the day-to-day of owning a shop.

Detailing Website Tips

Use your website to bring customers to you instead of your competition.

Photo and Video

Get more out of your photos, videos and equipment.

Latest guides

Humanoid robot polishing a modern dark gray sedan in a professional detailing studio
Marketing Your Business

How to Use AI to Grow Your Detailing Business

A practical guide for detailers on using AI to answer inquiries, write quotes, keep your Google Business Profile active, create before and after captions, and send follow-ups that bring customers back. Includes prompts you can copy.

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Put it to work: get your shop found

Car owners use the Pro Detailing directory to find local detailers. Claim your free listing, or see what a Certified Pro spot includes.